transform the medium of advertising from one that primarily drives consumption to one of civic participation. What if we had more power to shape which messages were promoted on our streets? What if our billboards inspired us toward a future we actually wanted?
I tried to embed their “about our vision” video but FAIL. You can watch it here.
It reminds me a little of Causes.com. I’m happy to see this type of innovation in marketing; ads for social good? I like it. Viewer participation? That’s cool.